According to data from NPD, Kline and Spate, the global “clean beauty” market is worth $42 billion in 2022—up from $11 billion in 2016.
Attest conducted a survey of 2,000 American consumers and found that 52% of Americans say they take a brand’s use of natural or clean ingredients into consideration when making purchasing decisions, while 26% take a brand’s environmental credentials into account.
'Free-From' Beauty Claims Are Trending
From head to toe, “free-from” beauty claims have been trending.
A dizzying amount of activity is happening in clean beauty products in hair, skin and deodorant innovation. Natural ingredients, vegan formulas that are free from parabens, sulfates and phthalates and <a href="https://www.beautypackaging.com/contents/view_online-exclusives/2021-08-11/the-future-of-sustainable-packaging-insights-from-beauty-brands-packaging-designers/" target="_blank"