2022 was a challenging year for the beauty industry, from the lingering pandemic to soaring inflation and supply chain issues. As a result, many beauty brands did not make it to the end of the year.
Some brands were shut down in order to relaunch under new names, while others suffered from dwindling sales. Whatever the reason, these four brands did not survive the year:
1. KKW Fragrance
Kim Kardashian shut down her fragrance brand KKW Fragrance at midnight on May 1, so that she could relaunch the brand in the future under a new brand name—and under a new web store.
Kim K posted on Instagram: “Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”
“Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot